Mother's Day Campaign

A retailer of customizable gifts, Cafepress regularly launches holiday campaigns. As Cafepress was going through a complete brand overhaul, the goal was to explore many different styles to see what worked best to drive sales. For Mother's Day, I developed three different campaign concepts into three separate design directions for the marketing team to choose from.

The design direction selected (as shown on the devices to the left) embodied a multi cultural, profound tone that focused on mom's individuality, appropriate for its pitch to a wide audience purchasing from a huge range of personalizable gifts.

Shown here, directly to the left, are the three different design and concept directions I presented to marketing, in the form of web banners. The first (the one chosen) has a global theme, the second takes a more traditional mother's day approach, and the the third has a sarcastic, humorous feel.

This Mother's Day campaign spearheaded an extremely successful outcome that generated the highest revenues Cafepress had seen for Mother's Day yet.