Logos

I love designing logos as they are the ultimate expression of the heart and soul of a company, organization, or movement.

My process in designing a logo starts with the exploration phase, in which I learn about the company's business and it's goals. A logo must capture and deliver a company's essence at a glance, and it is of utmost importance to fully understand the client's approach and intentions in regards to their business throughout the design process.

Next comes the design phase, in which I start out by researching different existing logo styles and related imagery for inspiration. This phase is where most ideas are born, and I promptly take my ideas to a sketch pad for some hand sketches. After I've got a few different design directions, I then translate them to digital format, in which I apply specific colors, fonts, etc.

The final result is a logo design which expresses the core nature of a company or business.