Got Ideas?
Cafepress
Email blast, Web, Icons
The Cafepress 'Create and Buy' tool allows customers to create and purchase their own customized products, such as mugs and pillows with their own designs.
This targeted email drove sales and created awareness amongst customers about the ‘Create and Buy’ tool. I came up with the ‘Got ideas?’ concept as well as the email design.
The 'Create and Buy’ page below it shows what this tool does at a glance. I created icons of some of the offerings to quickly communicate different product choices. The top banner displays a rotating featured product (here, the dog mug).