Flight

Canto hired me to design Google Adsense banners, Marketo email templates, and social media images for Flight, a B2B , scalable digital asset management system.

The Flight marketing team needed a flexible and professional looking general and newsletter email template coded into Marketo (their email management tool). I designed these html/css templates and integrated them into Flight's Marketo system so that the marketing team could update them and swap out images accordingly.

Ad Banners

The target market for the ad banners was primarily marketing professionals and creative department managers who had already visited the Flight website, and thus had some familiarity with the product. I therefore chose to keep the product description message short and sweet. In order to give the Flight marketing team some variety to experiment with and see which got the higher click through rate, I created some of the banners with my own illustration, and some with stock photo images. The images I selected for the ads were eye catching and unique to the B2B tech marketing space (I avoided device/laptop photos since we see a lot of these in ads lately) and would work well in the small ad banner size.

Social Media Graphics

I created images that the Flight marketing team could use on their Facebook and Twitter feeds to link to product webinars and ebooks. For already busy social media portals, I appled best design practices of little copy and modern, pertinent images, and sized them appropriately for the specific portals.

For the webinar graphic, I illustrated a specific poll pulled from the webinar to gather interest.